Zillow’s AI-powered interactive home tours are now available nationwide
The next generation of Zillow navigation uses an AI-generated floor plan to gather listing photos and 3D tours for a more authentic and seamless virtual home shopping experience
SEATTLE, August 8, 2022 /PRNewswire/ — Zillow® surfing 2.0 is nationwide, starting today. Homebuyers across the United States can now get a deeper idea of a home than ever before without setting foot inside using Zillow’s free AI-generated floor plan tool , saving them valuable time and headaches when looking for their next home.
Zillow’s AI-generated floor plan — powered by Zillow technology but available for free on listings anywhere — serves as a dynamic guide to give buyers insight and digital details so they can narrow down more quickly and easily find them only the homes they love and want to see in person. Now Zillow uses machine learning to not only generate floor plans, but also to import each listing photo and place it on the floor plan, giving buyers an in-person perspective of shape and flow. of a home that simply scrolling through static images can never do.
“Zillow surfing has always been about imagining all the possibilities a move could bring, and Zillow surfing 2.0 brings those possibilities to life in a much more interactive and realistic way,” said Josh Weisberg, vice president of Zillow’s Rich Media Experience team. “Now buyers can act faster and with confidence, whether they’re searching in their own neighborhood or hundreds or thousands of miles away. We’re pushing the boundaries of what buyers and renters can look to expect when buying a house online.”
For buyers and renters, Zillow’s AI-generated floor plan means more seamless and natural navigation through photos, a 3D home tour, and other listing information, getting a remarkably detail of the flow and space of a house. An hour of teleporting through interactive floor plans on Zillow can replace an afternoon, or more, of planning tours and driving around town to see homes in person.
More than half (56%) of buyers agree they wasted time on their home search by viewing properties they would have overlooked had they understood the floor plan prior to their visit. Nearly three-quarters (74%) agree that a dynamic floor plan helps them determine if a home is right for them. I
The pandemic and the ensuing supercharged housing market have led to the rapid adoption of technological tools that have fundamentally changed the way people buy and sell. With more virtual tours on Zillow listings than ever before, it’s easier to explore and imagine life in a home. Buyers can appraise homes from the comfort of their couch – assess condition, validate details, layout, size and orientation – to get the most out of their time. Or they can relive an in-person visit without traveling for a second visit.
For agents and owners, this new and expanded technology means bringing a listing to life and showing homes to more serious and interested buyers. Eighty-one percent of buyers and 71% of renters said they were more likely to view a home if the listing included a floor plan they liked.
Zillow uses panoramic photos captured by an agent or photographer with the free 3D Home app and a 360-degree camera, then applies the company’s computer vision and machine learning models to generate a 3D tour of the house and an interactive floor plan. This includes AI-predicted room dimensions, square footage, and location of listing photos relative to other media. And now it also imports each photo from the list and places them on the floor plan to more easily navigate and get an idea of the house.
The floor plan, 3D tour, and photos are automatically uploaded to the listing on Zillow and Redfin, and can also be added to MLS, embedded into a website, or shared via email or social media.
This is especially important for agents who use Zillow’s immersive virtual tours as a cost-effective way to showcase and share listings, and generate more leads. In a survey conducted this spring, 71% of sellers said they were more likely to hire an agent who includes virtual tours and/or interactive floor plans in their services. And three-quarters of sellers said including a floor plan was a very important feature for their listing.
“Immersive floor plans give agents the ability to connect potential buyers with listings before any visit,” said George Laughtonfounder of the Laughton team in the Phoenix Region. “They give buyers a sense of familiarity and make them feel like they’ve been in the house before, helping them form a stronger emotional connection to the house.”
About Zillow Group
Zillow Group, Inc. (NASDAQ: Z and ZG) is reinventing real estate to make it easier to open the next chapter in life. As the most visited real estate site in United StatesZillow® and its affiliates provide customers with an on-demand experience to sell, buy, rent or finance with transparency and ease.
Zillow Group affiliates and subsidiaries include Zillow®Zillow Premier Agent®Zillow Home Loans™, Zillow Closing Services™, Trulia®Out East®DisplayTime®Interactive Bridge®dot loop®Street Easy® and HotPads®. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org).
I According to data from the Zillow Consumer Housing Trends report. The survey was conducted between March and August 2021.