What is Webflow? All you need to know


When you plan to build a website, you usually assume that you need to code. While it can be tempting to give up on building your website until you’ve learned how to code, which can apparently take years, why not use a codeless tool instead?

In this article, we’ll take a look at one of these tools: Webflow. Here, you’ll learn what you can expect from its design choices, user interface, and content management system, among other features and benefits.

What is Webflow?

Whether you’re a blogger or want to create a simple fan page for your favorite comic, there’s something for everyone at Webflow.

This code-free website builder goes beyond templates to give you full control over the layout and look of your site. You can basically create and design your page however you want. And you have plenty of tools at your fingertips to help you do that.


Webflow gives you the ability to work with three coding languages ​​- HTML, CSS, and JavaScript – without needing to understand them. Your attention remains on the visual side, or frontend, of the design.


Additionally, Webflow has plenty of resources on how to get started. While this doesn’t compare to learning to code, there can be a small learning curve for newbies to the site.

To help you, Webflow offers a range of customer service options, an online community, a forum, and Webflow University. The latter is stacked with written and visual information, as well as video tutorials for all types of learners.

Design and customization in Webflow

Like other website builders like Wix and Squarespace, Webflow lets you drag and drop items onto your canvas.

Pre-designed elements make it easier to avoid getting lost in the details. However, for those who want to make it their own, the builder allows full customization of pretty much anything.

Layout featuring a custom website builder.

You’ll probably be happy to find complex components that involve multiple elements like tabs, videos, sliders, and viewers that come pre-built so you can use them with the click of a button. You’ll also find that Webflow takes some of the guesswork out of it by including common layouts ready to use as is or adjusted.

Of course, if you want to keep it simple, you can select a template when creating a new project. All you have to do is swap the photos, text, and colors to make it unique.

Related: Squarespace Vs WordPress: Which One Is Right For You?

To keep your design consistent from page to page, you can also define reusable symbols and create styles, or classes, that let you customize multiple elements at once.

Webflow user interface

Webflow’s user interface is more complex than what you would find using a design tool like Canva, but still not as intimidating as anything you would find in the Adobe suite.

Your browser and other options are available on the left and your design tools on the right. Clicking on an item will display a customization menu for that item alone.

Screenshot of a web builder user interface.

Finding the correct tool in this menu is made easier as they are all out in the open instead of searching for the one you want in several flyout menus.

You can also view and use breakpoints, or screen sizes, individually by selecting the corresponding icon at the top of the interface.

While the builder takes care of making the site responsive for you, you can adjust each size if you want it to be different.

If you’re wondering how to keep track of it all, the built-in UI browser will help you stay organized. Using this tool is another way to find and rearrange items in your layouts and sections. This is handy when you are building a complex site with many elements.

The Webflow content management system

Screenshot showing a layout of a blog collection.

If you’ve ever struggled to customize a blog post or collection page in WordPress, you might be pleasantly surprised with Webflow’s content management system or CMS. For someone with no blogging experience, there are plenty of resources to learn and get started.

The builder gives you full control over how you create and customize your pages. It uses the same interface that you would use to build the rest of your site.

It also comes with a few additional tools that allow you to extract and display information from your CMS, such as display images, post title, author name and much more. .

Related: How to Create a Portfolio Site with Wix

Whether you’re watching movies, sharing your artwork, or documenting a trip, the settings of the CMS menu and the design interface gives you the ability to work with any type of content.

Plus, you can add variety to your posts with media and if you’re already blogging elsewhere, you can upload your work.

Other features and benefits of using Webflow

Website builders can be a bit of a gamble if their trial period is limited. You may not have time during this time to determine if you can work with the service, or even if you like it. Especially if it’s something you do as a hobby.

Fortunately, Webflow offers a completely free account plan, with no need for a credit card or any other commitment.

Screenshot showcasing a variety of web design templates

You can even launch a two-page site to a subdomain, in exchange for keeping the Webflow name in your URL. This way you know if it’s for you or not before you decide to pay to add another page or add a custom url.

In addition to offering an intuitive, code-free builder, Webflow also gives you the option of signing up for a custom domain name and hosting instead of searching for your vendors.

If your hobby becomes a sideline, it also offers e-commerce tools to help you design and manage your store.

Use Webflow to get creative with your website

Webflow is a great tool for those who want to build a website to host their hobbies and interests.

This is perfect for those who enjoy customization but don’t need to learn the code otherwise. Since it’s free to use as a starter, it’s definitely worth trying to see if it’s right for you.

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