Top 6 Essential Tools To Build A Converting Website

Businesses create websites for generate leads and have better conversions. However, it is undeniable that content consumption has reached an all time high in recent years. According to Forbes, the percentage of customers spending time on different channels like social networks, news sites and others has increased by more than 40%.

Due to higher content consumption, companies are now looking to build engaging websites to cash in on the trend. However, without proper optimizations, it is not easy to have higher conversion rates.

Here the right website tool can make the difference by offering optimizations and insight on what you need to get better conversion rate. We’ll discuss some of the best tools for optimizing your website, but first let’s understand conversion rates.

What are the conversion rates?

Conversion rates are the percentage of users who have taken a specific action. This particular action can be,

  • Downloading content like ebooks, white papers, etc.
  • By clicking on the Call to Action button
  • Subscription to the newsletter or other services (paid or free)
  • Sending web forms
  • Make a purchase
  • Take a survey
  • Switch from one service to another
  • Request more information about a B2B product or service

An easy way to calculate the conversion rate for any website is,

Conversion rate = Total number of conversions or actions taken / Total number of users who visited the website * 100

Here engagement is a critical factor as it can help you with more conversions. However, first you need an excellent website tools to create an attractive site. So let’s start with the best tools to use for your website.

Best website tools for your business

Website building requires tools that offer essential services such as accommodation or others and provide advanced functionality and analytics.

# 1. WordPress

WordPress is one of the most popular website tools worldwide, 35% of which are supplied by the Internet through its services. Moreover, it offers several themes and plugins to create unique websites with advanced features. You can easily build an essential website for free with WordPress themes and plugins.

However, you might need paid plugins for complex features like multilingual support, integration of payment gateways, and even custom feature development. Technically, WordPress is a content management system (CMS) with PHP at its core that uses a MySQL database. Whether it’s your blog or a business website, it helps build websites of all sizes and scales.

WordPress pricing is also quite competitive, with a base plan starting at $ 4 per month that offers 6GB of cloud storage. The most premium plan goes up to $ 25, allowing for website customization through different theme options and plugin integration.

It should be noted that building a WordPress website requires significant coding chops. If you run out of it, you’ll want to check out the next tool.

# 2. Elementor

Elementor is one of the most popular website builders on the planet. Empower anybody To create a stunning WordPress site, Elementor operates almost 6.5% of all websites in the world. What sets Elementor apart is its ease of use. Usually quite a difficult task, building a WordPress website with Elementor’s intuitive drag and drop editor is a streamlined and effortless affair.

If you’re feeling creative, you can take advantage of Elementor’s Hello theme and build your website from scratch. Alternatively, you can opt for Complete site kits. Fully designed and functional WordPress websites, Kits is one of the latest features of Elementor. You can choose from a wide range of website niches (e.g. e-commerce, tech), quickly customize it to suit your style and brand, and hit publish.


If you are keen on building a WordPress based online store, Elementor should be your platform of choice. With over 20 widgets designed specifically for ecommerce use cases, you can build a vibrant and complete WooCommerce website with Elementor’s WooCommerce website builder.

Elementor offers over 40 free widgets for your website building process and allows you to change the default styles like fonts or colors. Elementor also offers cloud-based hosting services, which include security features like SSL certification.

SSL or Secure Socket Layer is a process of securing the connection between browsers and the user’s device for secure data exchange. You can also opt for SSL certificates from the best security solutions if they are not offered pre-built with your hosting solution. This is essential because the default hosting services do not necessarily provide advanced SSL certificates that others on the market offer.

# 3. Figma

User interface or user interface is one of the most important aspects of website building because it allows businesses to interact with customers and provide great user experience. Figma is a website tool which can help you with great sketching and design features.

It is a cloud-based design tool that also offers some fantastic collaborative features. Figma does the entire design process with cool features like add-ons, custom APIs, and more. Thus, you can integrate any additional functionality without the need for third-party APIs.

Figma also allows collaborators and designers to have real-time feedback for rapid changes. This will allow you to reduce errors in design layouts and bring agility to your UI design process.

# 4. Hotjar

Website visualizations are essential for your business because you can understand how users interact with your site. Hotjar is a website tool which helps with interactive heat maps that record every click and action per session. It also collects information through surveys and feedback and creates information for your website to leverage for improvements.

With Hotjar you can have,

  • User action Heat maps
  • Website visitor records
  • Funnel information
  • Analysis of submitted forms
  • User comments

# 5. Adobe illustrator

Adobe illustrator is another website tool which helps with exquisite user interface designs. You can use it to design top notch vectors and interface designs. Illustrators can create anything related to design like posters, logos, symbols, patterns, layouts, icons, etc.

Adobe Illustrator is a much more complete software website tool due to its compatibility with other platforms, mainly in the Adobe ecosystem. So, you can easily use different Adobe tools like Photoshop, Illustrator and others for website building.

# 6. Box mode

If you are looking for readily available templates for your website or are just starting out, Box mode is another great tool to consider. Boxmode is a full featured website builder that you can use for free to quickly build custom websites.

This all-in-one toolkit comes with all the features you could possibly need to build a beautiful, performance-driven website in your niche. With its drag-and-drop functionality, numerous templates for each industry, and built-in SEO and analytics tools, this is a great solution for creatives, web developers, but also business leaders.

The best part? – you don’t need to have any website building experience to be able to build your first site with Boxmode.


Website conversion rates can be high if you’ve planned your entire site well and built it with exquisite features. It is possible with website tools this not only allows great UI generation but also supports backend.

For example, features like instant review of front-end changes that don’t affect the backend can be great for many businesses. It allows high availability of current services. So, choosing a tool that can offer such features is quite essential for higher conversion rates.

Jitendra Dabhi

Founder of TechUntouch

Jitendra Dabhi is a 30 year old man who works as an SEO manager and runs the Tech Untouch blog. He is very passionate about blogging and his areas of interest are SEO and Internet Marketing.

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