The preferred platform – The Negotiator

YesYears ago, when we made websites for real estate agents, we built them from scratch. Starting from zero for each new customer or request, we plan and code the site to meet their business needs.

Nowadays we use WordPress and it is the platform we recommend if you are considering a change. WordPress has a huge market share – around 35% of all sites use the platform, from newbie bloggers in their rooms to large multinational corporations. And it’s easy to see why.

WordPress is modular, with thousands of widgets and plugins.

Image by Nelly Berova

Nelly Berova

WordPress is a modular system, with several thousand widgets and plugins that you can add to meet your business needs. In 99% of the cases, when we receive a request from a customer, WordPress already has the functionality to deliver it, which saves a tremendous amount of time and money. Going into the details, we can think of 12 reasons why WordPress is the best solution for real estate businesses.

1 because things always change

The digital world is changing rapidly, and your website has to work hard to keep generating leads and converting them into customer instructions. Investing in a website that is not flexible means frequent rebuilds, which are costly. With WordPress, this functionality probably already exists. It can be a free or paid add-on, but a fraction of the cost of coding the changes yourself.

2 It is designed for SEO

You don’t need us to tell you that search engine optimization (SEO) is crucial to generating leads in sales and rentals. WordPress gives you a head start in this regard. The Yoast plugin, which works with WordPress, is a top SEO tool and will help your business rank on Google.

3 It’s so easy to use

The free version of WordPress is the platform of choice for bloggers and small businesses. One of the reasons is that WordPress is very easy and intuitive to learn and use, which means that you can perform a lot of functions on your own, as and when you need to.

4 It comes with an excellent content management system (CMS)

The WordPress CMS brings your blog, media library, and website pages together into one system, while keeping everything simple.

5 Blog Editing Tool Makes Posting Easy

Creating valuable content is vital to generating leads, and the WordPress blog editing tool makes it a simple process of clicking ‘add new’, entering your content, and posting. The Yoast plugin means you can instantly optimize your blog for SEO as well.

6 Landing Page Builder Helps You Convert Leads

Creating static landing pages is as easy as blogging. Moreover, you can capture contact details by embedding forms, created by a number of plugins to meet your needs.

7 updates are free and easy

We talked earlier about the rapid pace of real estate marketing and the need to stay ahead of the curve. WordPress has covered this with frequent updates to its themes and plugins to reflect the changing times. Rather than having to go back to your developer, WordPress updates are free and as easy to perform as updates to your phone or laptop.

8 Social media integration is right for you

WordPress gives you a few options to easily share your content on your social platforms. For example, you can add share buttons to your landing pages and blogs, add your social feeds to your site, and directly share new content to your social accounts, when it’s published.

9 It is mobile friendly

As most property searches begin on phones and tablets, this functionality is essential. Most WordPress themes are designed to automatically adapt to mobile screens so that the page is instantly responsive to phones.

10 You can also integrate your email marketing

WordPress can be integrated with email marketing software, such as Mailchimp, and your CRM system. This means that you can push email registrations from your website directly to your database.

11 It’s great for A / B testing

If you’re not sure which customer deal will work best for capturing or converting leads, you can test them both. By using WordPress, the A / B testing feature, you can channel traffic to different pages and compare the results.

12 The possibilities are endless

You can add as many blogs, pages, and media to your site as you want, although you may need to revisit your hosting plan if it grows exponentially. And, as we said at the start of this article, there are so many new features, themes, and features to come, it’s unlikely that your site will need to do anything that WordPress hasn’t covered. – the possibilities are really limitless.

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