The 8 Richest Fashion YouTubers, As Of 2022

Social media is an ideal platform that helps popularize one’s talent or skills. The social media storm started in 2006, with online portals like YouTube and Facebook working wonders to boost the popularity of several budding entrepreneurs and professionals. With the audience of a global audience in the mix, emerging entrepreneurs and social media personalities would make a sincere effort to hone their craft for substantial monetary benefit and immense notoriety.

The fashion and beauty segment is also said to be part of the social media whirlwind, with several established fashion designers, makeup artists and lifestyle influencers attributing their huge success to the emergence of social media.

8 jeffree star

“Jeffreestar” is a popular YouTube channel owned and operated by established fashion influencer and entrepreneur Jeffree Star.

This popular YouTuber and fashion sensation started his career as a social media influencer by gaining a massive following on the now defunct social networking service, “Myspace”.

Jeffree’s popularity on Myspace proved hugely beneficial to the growth of his YouTube channel in 2006, where he became one of the most “followed” personalities thanks to his trending pop/electronica music posts.

Jeffree’s career as one of social media’s most influential personalities continued to flourish, and in 2014 he would debut his own cosmetics line “Jeffree Star Cosmetics”.

The established fashion mogul’s extensive range of creative products has expanded to include lip scrubs, lipsticks and even eyeshadow palettes, with her social media presence proving to be a huge bonus for sales of branded products.

With over 16 million subscribers and 1.3 billion views on his YouTube account, Jeffree Star’s net worth of $200 million comes as no surprise.

7 michelle phan

Michelle Phan is one of the world’s leading YouTube personalities in the beauty genre with a huge fan base.

Phan’s career as a YouTuber would start in 2006, with his personal take on the beauty segment earning him immense critical acclaim and notoriety. The American entrepreneur and social media personality is considered a pioneer in the beauty category, with her YouTube channel amassing over 12 million subscribers and a view count of 1.2 billion.

2014 would see the American entrepreneur win the “Steamy Award for Inspiration Icon Award” and the “Shorty Award for Best YouTube Guru”, catapulting her success as a social media influencer and entrepreneur to stratospheric levels.

With a net worth of $50 million, Michelle Phan is at the height of her career as a beauty guru and entrepreneur.


6 Marialejandra Marrero

“Mariale” is another famous YouTube channel known for its versatile and engaging content that explores the genres of beauty, comedy, lifestyle, and motivation.

With over 13 million subscribers, this popular YouTube account operated by Venezuelan YouTuber Marialejandra Marrero has seen a meteoric rise in popularity since its inception in 2010.

Marialejandra has capitalized on her popularity as a YouTuber and social media influencer to create her own brand of lipstick that bears the same name as her channel, with her monetary gain and personal net worth seeing an astronomical increase as a result.

With a personal net worth of $11 million, Marialejandra is at the peak of her career as a fashion mogul and social media sensation.

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5 Nikkie de Jäger

Nikkie is one of the most watched Dutch makeup artists and beauty vloggers with a staggering net worth.

His YouTube channel, “Nikkie Tutorials”, was founded in 2008 and has since had over 12 million subscribers with an impressive 1.7 billion views.

Nikkie’s natural inclination towards makeup and the fashion industry from an early age has proven to be central to her success as a social media influencer, with her content making her the 4th YouTuber. the most popular in the Netherlands.

Nikkie’s dedicated approach to generating quality content on YouTube would see the Dutch makeup artist win the coveted ‘Teen’s Choice’ award in the ‘Fashion Beauty Web Star’ category in Los Angeles and even land her a TV appearance as part of of fashionable Dutch television. series ‘Jachtseizoen’ in 2017.

With a net worth of $6 million, Nikkie de Jager is undeniably one of the most influential and successful fashion entrepreneurs in the world.


4 Bethany Noel Mota

Bethany Noel Mota is a famous American YouTuber who owns and operates the trending YouTube channel, “Bethany Mota”.

Founded in 2009, Bethany’s channel has seen considerable success with her engaging DIY ideas, makeup tutorials, and even occasional culinary escapades that add a touch of versatility to the content of her thriving YouTube channel.

With over 12 million subscribers and an impressive 980 million views on her YouTube channel, Bethany has established herself as one of the most influential personalities on social media.

Bethany’s success as a social media influencer would snowball again in 2012, with the American YouTuber signing an exclusive deal with popular YouTube network, “Awesomeness TV.” Bethany’s popularity skyrocketed further, as her “IMO” segment on the network’s popular talk show earned her immense critical acclaim.

With an estimated net worth of $5 million, Bethany Mota is also the second most popular beauty vlogger on the planet.

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3 Zoe Elizabeth Sug

Zoe is a famous British YouTube personality who owns and operates the trendy YouTube channel, “Zoella”.

Apart from being an avid vlogger, the talented social media influencer is also a blogger with her own website exploring the beauty genre. Since its inception in 2012, Zoella has seen a meteoric rise in popularity due to its engaging content, with the channel’s 12 million subscribers making it the 292nd most subscribed channel in the world.

Zoe is a friendly acquaintance with some of the world’s most popular YouTubers, including Pewdiepie, Tanya Burr, and even Jim Chapman, to name a few. Zoe’s immense popularity would see the British YouTuber appear on the popular YouTube series The brothers-in-lawwith her critically acclaimed appearance further boosting her social media presence.

With a staggering net worth of $3.5 million, Zoe is undoubtedly one of the most well-known and influential YouTubers in the world.


2 Mariand Castrejon Castaneda

Yuya is another beauty and lifestyle based YouTube channel that has amassed over 4 million subscribers since its inception in 2009.

Owned and operated by Mexican YouTuber Mariand Castrejon Castaneda, Yuya’s resounding success can be attributed to the channel’s inviting vlogs and makeup tutorials that detail various trends and user ideologies based on beauty and lifestyle genres. which are popular across the world.

Originally titled “lady16makeup” in 2009, Yuya’s videos have garnered over 2.3 billion views in total, making Mariand one of the most popular and richest YouTubers in the world.

With a massive net worth of $1.9 million, the Mexican social media sensation’s career as a YouTuber has yet to reach its full potential.




1 Paula Galindo

Originally from Bogota, Colombia, Paula Galindo is the proud owner of the popular YouTube channel “Pautips”.

With over 7 million subscribers, Paula’s influence on the fashion, beauty and lifestyle genres has been well received by audiences globally. The young influencer and social media entrepreneur began posting her engaging “everyday makeup” videos in 2011 and has since strived to keep her content fresh and inviting with the world’s ever-changing trends and ideologies.

The popular YouTuber also owns a second YouTube channel that details her daily life and her many travel escapades. However, Paula’s relentless efforts to deliver quality content in the fashion and lifestyle genres has put her on the map as one of the most successful and influential social media personalities in the world.

With an estimated net worth of $1 million, Paula Galindo is one of the youngest social media influencers with a steadily growing business empire.

Social media has helped create some of the most influential and wealthy entrepreneurs in the world who, in turn, have helped grow their respective areas of interest for the better. Fashion is an exciting and ever-changing segment that helps bring out the creativity of several aspiring fashion designers and makeup professionals. Several useful social media portals in the form of YouTube and Instagram have helped advance the careers of aspiring professionals and entrepreneurs with the popularity quotient derived from these media being almost unmatched.

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Sources: Social Book, Celebrity Net Worth

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