Pixieset Acquires Flothemes, Leading Provider of WordPress Website Designs for Photographers and Creatives

Vancouver, British Columbia – (COMMERCIAL THREAD) – Pixieset Media Inc. (“Pixieset” or the “Company”), a leading Vancouver-based provider of software solutions for photographers and creative professionals, today announced the successful acquisition of Flothemes, a Premium WordPress web designer for photographers, and other creative businesses. Along with the transaction, Flothemes founder Ross Tanner joined the Pixieset management team as director of design and business development.

Ranked among Canada’s fastest growing companies in 2020, Pixieset’s mission is to equip and inspire all creatives on their journey to running their own photography business. Since Pixieset launched in 2013, more than 600,000 photographers have used the company’s innovative solutions and platform to deliver photos to their clients, showcase their work, sell prints and market their businesses online. With the acquisition, Flothemes’ designs and operations will fully integrate into Pixieset’s umbrella, while maintaining existing service levels and offerings to its community of over 40,000 photographers and creative business owners in the world. Together, companies will continue to build an all-in-one platform to provide every photographer with a beautiful, easy-to-use website that integrates seamlessly with all of their automations and workflows.

“This acquisition enables Pixieset to improve and strengthen the products and solutions we provide to our growing customer base of over 600,000 customers as we expand across the photography industry, ”said Simon Wong, co-founder and CEO of Pixieset. “We look forward to harnessing the expertise of the experienced team at Flothemes and working together to continue to evolve the website design tools and offerings of the Pixieset platform.

“Flothemes is honored to announce the next chapter for our community. We are excited about the possibilities this partnership brings not only to our business and our clients, but to all aspiring creatives, as we work to build a powerful platform to meet various design and design needs. business, ”said Ross Tanner.

Fasken Martineau DuMoulin LLP acted as legal counsel to Pixieset, while The Lew Firm, APC acted as legal counsel to Flothemes. Deloitte LLP acted as financial and tax advisor to Pixieset.

About Flothèmes

Founded in 2014, Flothemes is a provider of fully customizable premium WordPress themes. The company caters to more than 40,000 photographers and business creators around the world. Flothemes has gained a solid reputation and brand recognition among wedding and family photographers, thanks to premium designs and ease of use. For more information, visit www.flothemes.com.

About Pixieset Media Inc.

Founded in 2013, Pixieset is an all-in-one SaaS platform that offers a range of solutions including client galleries, websites, online stores to help photographers and other creatives manage their workflow. The company serves more than 600,000 users worldwide and is a market leader in the industry. For more information, visit www.pixieset.com.

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