KredX Unveils New Brand Identity; Positions itself as a single provider of supply chain finance solutions
Bangalore, Karnataka, India (NewsView) KredX, India’s largest integrated financial services provider, today announced that it has completed a major rebranding to reflect its vision of becoming a one-stop solution for finance of the supply chain for businesses. As part of the rebranding, the company unveiled a new logo and a revamped website. Founded in 2015, KredX began operations with a mission to help businesses meet their short-term working capital needs. Over the years, the company has developed cutting edge innovative products such as unpaid invoice remittance etc. which have promoted the Indian fintech ecosystem. “Customers are at the heart of our business and as a customer-centric company we are committed to providing innovative solutions that meet their needs,” said Manish Kumar, CEO and Co-Founder of KredX. “We realized that our customers wanted us to go deeper into supply chain finance and become an end-to-end solution provider that could address all aspects of supply chain finance, not just l ‘invoice discount. Therefore, our rebranding initiative is a sincere effort to showcase this change and our commitment to the cause. The new brand image marks another chapter in the evolution of this fintech pioneer. The new logo, which uses the split X view, signifies the concept of origami which showcases customers’ connection with KredX’s cutting-edge solutions while the brand’s new color, teal, symbolizes the highlight; its unique expertise in technology and finance. The redefined branding captures KredX’s mission to make finance fast, transparent and reliable while building what the company envisions to be – the operating system for supply chain finance to worldwide. The company offers a host of customizable solutions ranging from corporate finance to working capital and channel finance solutions for businesses large and small operating within the supply chain ecosystem. Recently, the company has also introduced a host of new products aimed at all players in the supply chain ecosystem – Buy Now Pay Later (BNPL) for all kinds of B2B online and offline payments, Financing Import – Export with license from IFSCA to launch India’s first ITFS platform, and Capvel for companies seeking to optimize their cash flow while strengthening the alternative offer of interest rate instruments for investors on the platform. In the latest website, the company added additional information about its products and service offerings. Visit bit.ly/3q5gYQO to experience the new branding and learn more about KredX. About KredX Founded in 2015 in Bangalore by Manish Kumar and Anurag Jain, KredX is a leading provider of integrated financial solutions accelerating finance through the use of cutting-edge technology and data. The company offers a host of customizable solutions ranging from corporate finance and cash flow management solutions to working capital and channel finance solutions for businesses large and small operating within the ecosystem of supply chain while providing unique alternative debt investment solutions to investors around the world. By using reliable technology to accelerate customer growth, the company aims to become the world’s fastest operating system for supply chain finance.
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