How to Rank Higher on the SERPs with Squarespace: 7 SEO Optimization Methods

When building a website, you’ll often find comparison articles between three of the major builders: Squarespace, Wix, and WordPress. And when you search for Squarespace, you’ll likely be drawn to the beautiful and clean templates available to you.

Many online users mistakenly believe that using Squarespace will hurt your search engine rankings (SEO). However, this is not necessarily true; much of the success of your website will depend on how you manage it.

In this article, you’ll learn seven ways to rank higher on Search Engine Results Pages (SERPs) using a Squarespace website.

Photo of a woman using a Squarespace website

Beginners in SEO will quickly learn how to rank very high in search engines through the power of words. Using keywords is one of the oldest practices to achieve this, but these days it’s a good idea to mix media on your website.

Since Squarespace designs its models with aesthetics in mind, including images is a must. Consider embedding YouTube videos or adding native ones. Make sure, however, that your file size is not too large, as this can impact your site’s performance (which will negatively impact your SEO rankings).

Besides having a direct impact on SEO rankings, the inclusion of visuals can also lower your bounce rate, which is a measure of the number of users who land on your site and leave it without further crawling. As more users spend more time online, your site will become visible to a larger portion of your target audience.

Add SEO titles and descriptions

Screenshot showing SEO options on Squarespace

In addition to optimizing text on your website pages and in blog posts, you can further increase your search engine ranking chances by adding custom SEO titles and descriptions.

When writing your titles and descriptions, it’s a good idea to think about what type of content you’re likely to engage with on search engines. Ask yourself:

  • Does my title and description grab the reader’s attention?

  • Can they see a clear reason to click on my page and not someone else’s?

  • Am I going to answer their question and not hurt their confidence by misleading them?

Once you’ve answered the questions above, you’re ready to optimize your pages and blog posts. Follow the steps below to do this.

  1. Click on the cog icon next to the page you want to edit.

  2. To select SEO in the left menu.

  3. Enter your SEO title and description.

  4. Once you’ve done both, click CLOSE in the upper left corner of the window.

Customize your URL Slugs

When posting content to your Squarespace website, it’s a good idea to make sure that you don’t leave your URL slugs as the default names. While these can work in some cases, they are often too long or do not properly explain what the page is doing.

The slug is the bit you see at the end of a link to a specific page. For example, an article titled “10 Ways to Improve Voice Search Rankings” might contain a note of “How To Improve Voice Search Results”.

Customizing your URL slugs with a Squarespace website doesn’t take a lot of effort. To do this, you will have to click on the cogwheel icon next to a page again. But instead of clicking on SEO, go to General.

Screenshot showing general settings in Squarespace

In the General tab, you will see a subsection called URL SLUG. Below, write your custom slug and close the window when you’re done.

Related: What Is a URL and How Do I Change One?

Change the titles of your pages

When building pages on their new website, many users keep their page titles pretty basic. “About”, “Home” – you get the picture. But the problem is, millions of websites exist with these titles, so you’re not going to stand out on that one point.

One creative solution is to change the titles of your pages. For example, instead of “Home”, you can change your home page to “Seattle-based Graphic Designer”.

To change your page titles on Squarespace, you’ll need to go to the General window again. At the top you will see an option called TITLE OF THE PAGE; change your page name here.

If you don’t want this to appear on your website toolbar, don’t worry, you can still have “Home”, “About” etc. as menu names. All you have to do is change the navigation title in the option under the choice of the page title.

Create consistent, high-quality content

As Squarespace says in its SEO checklist:

“All Squarespace sites are designed for clean search engine indexing, but the content you add to your site and the way you present it plays a big role in how easily people can find you. ”

Even if you apply all SEO best practices, you’re not going to retain your customers if your content doesn’t give them a reason to come back.

Ideally, your website will have a blog. You can use it to demonstrate your expertise and should try to commit to at least one well-organized article per week.

But even if you choose not to blog, you’ll still need to keep your other pages up to date. Browse each page regularly, refresh content to improve your ranking, and change your URLs and titles based on up-to-date keyword research.

Use the available analyzes

Screenshot showing the traffic section on Squarespace

As you would if you chose to rank higher on the SERPs with WordPress, one of the best ways to improve your visibility is analytics. Squarespace has a comprehensive analytics platform, which allows you to divide your statistics into several sub-categories.

Some of the segments of data you can measure with Squarespace include:

  • Traffic sources

  • Exit rate

  • Form submissions

You can also get better keyword information by connecting Google Search Console to your Squarespace website. To do this, go to Analytics> Traffic sources. There you will need to connect your Google account to your website.

Once you’ve connected your Squarespace website to Google Search Console, keep in mind that you may need to wait up to 72 hours for your page to be indexed.

Related: How to Easily Become an Advanced Google Analytics User

Get off the beaten track

While there are a number of straightforward ways you can improve your Squarespace site’s SEO, it’s also worth thinking outside the box. Nowadays, we have access to several mini search engines: social media platforms.

Sharing your article on LinkedIn, Twitter, and even YouTube can increase the number of visitors to your website. If you’ve created the content they’re looking for, they’ll likely stick around and come back, which Google and their colleagues will tell. that your website deserves a higher ranking.

Can you rank very high on the SERPs with Squarespace? In short, yes

After reading this article, you should now have a better idea of ​​how to improve your SEO rankings with Squarespace. Doing it is not as difficult as many users will believe, and the principles remain the same as on other platforms: optimize your user experience.

Optimize your pages, answer user questions, and create consistent content that engages them. If you do all of this and stick to it for the long haul, you’ll improve your Squarespace site’s search capability.

Photo of Squarespace website on computer
Wix vs Squarespace: Which is the Best Site Builder for Newbies?

Building your first website? Find out if Wix or Squarespace is right for you.

Read more

About the Author

Source link

Comments are closed.