How to Create an Ecommerce Website – Forbes Advisor

Before you start building your e-commerce website, you need to be clear about what your business needs for website building. Here are some reasons why you should sell online.

More people are buying online

Shopping online is convenient and safe, and during the recent pandemic, e-commerce sales jumped 40% in 2020, the first year of the pandemic. The easy availability of smartphones also means you can shop from anywhere, at any time of the day. So it’s obvious that people will continue to buy long after the pandemic is over.

Setting up an e-commerce storefront is cheaper

When you compare it to a physical store, setting up an e-commerce storefront is much cheaper. This is partly because physical stores incur multiple fixed costs such as rent, electricity bills, employee payments, infrastructure maintenance, etc.

An e-commerce website can increase offline sales

Online and offline stores don’t have to be mutually exclusive. They can complement each other well when you tell people about your physical store on your e-commerce website and install app kiosks in your stores.

For example, Amazon is now opening physical stores after the resounding success of its online e-commerce website.

Create unique customer experiences

Personalizing experiences and services is much easier online. You can use different media including video, audio, stories, customer reviews, and personalized messaging to create an experience your customers cherish and share with others.

Start selling immediately

Once the website is ready, all you need to do is set up payment processing and list your products on the website to start selling. There’s no need to wait for new employees, stockpile inventory, or generate enough marketing buzz. You are in business the moment you put your website online.

Eliminate expensive costs with dropshipping

When you think of retail, the first thing that comes to mind is sourcing, holding, and managing inventory. However, if you choose a dropshipping business model, you don’t need to maintain and manage inventory on your own. You can read all about dropshipping here.


An e-commerce site is your online brand identity. You need to make sure to build it in a way that makes it easier for customers to discover your brand. Also remember that it is not possible to get everything right the first time. Keep learning from your experiences, be prepared to experiment and make changes if necessary.

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