How to Build an Ecommerce Website That Ranks Above Your Competition
The difference between building a successful business e-commerce site or the useless one can often boil down to a few minor details.
Your business may have a great product, but if you miss a step in the process of building an eCommerce website, you may fail as a business.
This article will present all the key details and information you need to not only build a functioning eCommerce website, but also a hugely successful one.
How to Create an Ecommerce Site
To get started on the path to a successful eCommerce website, all you need to do is follow these nine simple steps:
Choose a website builder that specializes in e-commerce. We recommend Wixbecause it currently holds our title of Best Ecommerce Website Builder of 2021.
Buy your domain name from a reputable company domain registrar. If it was us we would choose Domain.combecause it has proven to be a versatile supplier offering excellent value for money. Make sure your domain name includes the name of your eCommerce store – this might sound obvious, but you would be surprised at how many companies use different names for their domain, which doesn’t help with optimization SEO.
Pick an ecommerce template that’s right for you. Fortunately, ecommerce website builders often have a wide range of templates for you to choose from. What’s even better is that most of the services give you the option to remove and add functionality on drag and drop templates to bring your dream website to life.
Personalize your ecommerce template. It might go without saying, but it’s important to iron out every little detail of your website and add some unique touches that make your website stand out. This would be a great time to check out your competition – if you spot something they missed on their website, get inspired and add it to yours (if applicable, of course).
Add your products to your website. Take vibrant, high-quality photos of your products and include videos as needed. One of the biggest trends in the ecommerce world is the increasing use of mobile devices, so make sure that all of your product images and videos are mobile-friendly. Product descriptions are also essential for your website, so be sure to include as much information as possible.
Configure payment options. Choosing the right payment method will be key to closing a sale. If your customer doesn’t trust the payment method you selected, they may not complete their purchase. We have a list of best payment gateways in the market, which will definitely help your decision-making process. We recommend Pay Pal because it is by far the most used payment platform.
Optimize your shipping settings. The key here is to be transparent and thorough. If you are offering shipping for a fee, be clear about the cost, down to the penny. If your shipment will take 3-5 business days, please let me know. Customers will often use the shipping cost and the time it will take for them to receive the item to determine whether to proceed with the purchase.
Focus on SEO. Take advantage of the best SEO tools is essential for a successful e-commerce site. Where do you want to sit among your competition? How do you position yourself above your competition when keywords are searched by potential customers? Besides making your brand name memorable and consistent, investing in an SEO strategy for your e-commerce website is the key to success.
Preview, test and publish your ecommerce site. Preview your online store to make sure it looks like it should when it goes live. Test your ecommerce site to make sure all buttons are working properly and directing your customers to the right place, then hit publish and start promoting!
Some other key tips
To go along with the tips above, here are some other key details to remember if you want to stand out with your ecommerce site.
- Invest in the best web hosting service for your ecommerce site
- Have a search bar and simplify things
- Have the ability for buyers to shop as a guest (some may not want to create a profile)
- Give your customers the opportunity to subscribe to the latest offers and promotions
- Make sure all product images are the same size and show the product from all angles
- Set up shopping cart abandonment emails as life can get distracting which might cause some customers to forget to complete their purchase
- Simplify the payment process
Why do you need an ecommerce site for your business
In 2020, more than two billion people purchased goods or services online, and during the same period, e-commerce sales exceeded $ 4.2 trillion globally, according to data from Statistical. In the year of the pandemic, global e-commerce retail sales grew by more than 25%.
This growth is almost guaranteed to continue, and while brick-and-mortar stores are still important, building your brand online is undoubtedly a key tactic for success.
How to Build a Successful Ecommerce Site with Wix
Holding our # 1 spot for the best ecommerce website builder today, Wix offers a substantial amount of features to help you build your online store. This includes essentials like customizable store carts, customer reviews, and secure payment options.
Simply log into the Wix eCommerce website builder using your email and a secure password, then click “start” to begin. You’ll be asked what kind of website you’re creating, with the option to skip steps if you don’t need guidance, with Wix tailoring the platform accordingly.
Wix can also recommend essential features to add to your e-commerce website, including live chat features, forms, and forums.
Once this is done, you move on to the final steps by browsing through hundreds of templates, and then you can begin your ecommerce website building journey.
Wix offers 24/7 phone support in English, French, German, Hebrew, Italian, Japanese, Portuguese, Russian, and Spanish. All you need to do is make sure you are logged in to the site, before clicking the “request a callback” button in the Contacting Wix Customer Service section.