How Much Money Do YouTubers Make, According To Dozens Of Creators
- YouTube creators who are part of the Partner Program can monetize their videos with ads.
- The amount of money that different creators make per video varies depending on various factors.
- We spoke with dozens of creators who shared how much money they made on YouTube.
- See more stories on the Insider business page.
This is the latest installment of Insider’s YouTube Money Logs, where the creators detail how much they make.
Social media creators who are part of the YouTube Partner Program can earn money on their videos from ads placed by Google.
To start making money directly from YouTube, creators must have at least 1,000 subscribers and 4,000 viewing hours in the past year. Once this threshold is reached, they can apply for the YouTube Partner Program, which allows creators to start monetizing their channels through ads, subscriptions, and channel subscriptions.
Creators on YouTube can make their money in a number of ways, from sponsorship to selling merchandise.
But Google ad revenue is a big part of the income for many YouTube stars.
For example, financial YouTuber Nate O’Brien generated $ 444,000 in revenue from YouTube ads in one year with around 1 million subscribers. These ads placed by Google were his main source of income.
But YouTube creators can make money with a lot less subscribers. Nano-influencer Jen Lauren, who had 1,900 YouTube subscribers when she spoke to Insider, made $ 195 in the past month.
When it comes to a viral video, the amount of money a YouTube creator makes can vary wildly. We spoke with YouTubers who detailed how much they made on videos with 1 million views, and their responses ranged from around $ 3,400 to $ 40,000, depending on content type and viewer demographics.
In total, Insider spoke with dozens of YouTube creators about how much each was making per month, on videos with 100,000 or 1 million views, and other financial topics.
Here’s a full breakdown of Insider’s YouTube Money Log series:
Many YouTube creators make money from the ads that appear in their videos and receive a monthly payment.
So how much do YouTubers typically earn per month?
Here’s a full breakdown of our monthly YouTuber Creator Income coverage:
- Tiffany Ma, lifestyle designer with 1.8 million subscribers
- Nate O’Brien, personal finance creator with 1 million subscribers
- Kelly Stamps, creator of minimalist art of living with 600,000 subscribers
- Charlie Chang, personal finance creator with 350,000 subscribers
- Charli Prangley, web designer and graphic design with 200,000 subscribers
- Erin Winters, company founder with 200,000 subscribers
- SemideCoco, an ASMR creator with 150,000 subscribers
- Levi Hildebrand, zero waste creator with 125,000 subscribers
- Chloe Tan, creator of university life with 80,000 subscribers
- Macy Schmidt, a lifestyle designer with 50,000 subscribers
- Marissa Lyda, personal finance designer with 50,000 subscribers
- Erica Boucher, creator of a DIY candle production chain with 31,000 subscribers
- Meghan Pruitt, university influencer with 6,800 followers
- Jen Lauren, a nano influencer with 1,900 subscribers
For every 1,000 ad views, advertisers pay YouTube a certain rate. YouTube then takes 45% and the creator gets the rest.
Certain topics, like talking about money on YouTube, can often increase a creator’s ad rate by attracting a lucrative audience.
How much do creators earn per 1,000 views (this is called the RPM rate)?
Here’s a full rundown of our YouTube Creator Income coverage per 1,000 views:
Creators on YouTube often have no idea how much money they will make with a single video after uploading it to the platform.
Many creators also try to avoid swearing or using copyrighted music in their content, as these factors can increase the chances that a video will be flagged by YouTube and demonetized.
So if a creator does everything right in YouTube’s eyes, how much can they expect to earn at the top?
We asked 17 YouTube creators how much money they made the most from a single video.
Read the full post: YouTube stars reveal the most money they’ve made from a single video
The amount of money generated by a single YouTube video with 100,000 views from the ads placed by Google depends on the content of the video and the audience watching it.
The amount of money a video will earn also depends on its viewing time, length, and type of video, among other factors.
Here’s a full rundown of our YouTube Creator Income coverage per 100,000 views:
While making money with YouTube depends on a variety of factors, racking up 1 million views can often earn a creator a big payday.
Here’s a full rundown of our YouTube Creator-Generated Revenue coverage for 1 million views: