How Much Do YouTubers Earn With 1 Million Subscribers

  • Creators who are part of the YouTube Partner Program can monetize their videos with ads.
  • YouTubers can earn thousands of dollars every month from the program.
  • Eight creators with 1 million or more subscribers shared how much money they make on YouTube.

This is the latest installment of Insider’s YouTube Money Diaries, where creators break down how much they earn.

Breaking the one million subscriber mark on YouTube is a big milestone, and in practice it often means a creator can make a full-time living off the platform.

YouTube creators make money in a number of ways, but money from ads shown in their videos usually make up a large part of their income. Andrei Jikh, a financial YouTuber with 1.7 million subscribers, earned $1.6 million in ad revenue in less than three years, for example.

Read a full breakdown of how much Jikh has earned this year so far and how he did it.

Another YouTuber, lifestyle designer Tiffany Ma, makes up to $11,500 a month from ads on her videos, she told Insider.

Read a full breakdown of how much money Ma makes per month and how she grew her channel.

To start making money directly from YouTube, creators must have at least 1,000 subscribers and 4,000 watch hours in the past year. Once that threshold is reached, they can enroll in the YouTube Partner Program, which allows them to start monetizing their channels through ads, memberships, and channel subscriptions. For 1,000 ad views, advertisers pay a certain rate to YouTube. YouTube takes 45% of the revenue and the creator gets the rest.

Two key metrics for making money on YouTube are the CPM rate, or how much money advertisers pay YouTube for 1,000 ad views, and the RPM rate, which is the revenue a creator earns per 1 000 video views after YouTube shutdown.

Certain topics, like personal finance and cryptocurrency, can increase a creator’s ad rate by attracting lucrative advertisers.

“Crypto ad revenue is much higher than anything finance-related, like credit cards or banks,” Jikh told Insider.

Although Ma’s lifestyle content makes less money, she has developed a strategy to maximize earnings.

“To really maximize your audience, I think YouTubers should definitely put three to four ads in a video,” Ma said.

Many of these creators also make money outside of YouTube.

Graham Stephan, who has 3.4 million subscribers, for example, launched his own brand of coffee. (Find out how he did it, how much it cost and how much he made in our interview with Stephan.)

But money earned directly from YouTube is a mainstay of many creators’ incomes.

Here are 8 exclusive revenue breakdowns where YouTubers with 1 million or more subscribers share exactly how much they earn on the platform:

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