Here are 10 content tools to build your brand
Creating online content is a sure-fire way to build branded following. Your content lets the world know what your brand is all about. And the information in blog posts and videos highlights the personality and identity of an organization. But establishing credibility and producing trustworthy content involves more than posting information.
It takes time to establish authority in the digital realm. Approvals from others and third-party certifications go a long way. But so are the tools that help you consistently create high-quality content. Here are 10 tools brands can use to effectively build credibility with an online audience.
MarketMuse takes the guesswork out of your site’s current ranking and topics that will increase your domain authority. You won’t have to spend weeks auditing your existing content or performing keyword research with this tool.
MarketMuse’s AI-backed platform does the heavy lifting of grading content as you write it. The tool also suggests which links to include, how to optimize current content, and which topics to prioritize.
How much time does your social media manager spend posting on Facebook, LinkedIn, Instagram, and TikTok? Zapier automates these repetitive tasks, automatically publishing content created by your team to apps like WordPress.
By allowing you to create workflows to post the same content on various social media platforms, the tool can dramatically increase your team’s efficiency. The team can also set up workflows based on job responsibilities or target certain types of content for individual platforms.
DivvyHQ brings together all the steps involved in creating and promoting content in one application. Strategize on topics and keywords while targeting posts for different stages of purchase, such as awareness and consideration. Create a resource library with images and plan an editorial calendar. DivvyHQ even has tools for a whole team to collaborate on work in progress and make sure it’s happening on schedule.
CoSchedule helps you manage and organize marketing projects, including content. In the suite of tools, you can develop and share project calendars, automate social media posts, and create workflows. Workflows can include a series of tasks for a group or individual contributors.
There is also room in the app to link and store content items, including image files. CoSchedule has a 14-day trial period, so you can try out the app before committing.
Collecting and analyzing data on the performance of social media posts gives businesses insight into how to reach more people. Buffer measures the optimal time to post, what types of content get the most engagement, and how often to use social media.
The app’s analytics let you get to know your audience better and track your results over time. Buffer will also categorize comments on your posts so your social team can filter and respond to the most critical.
WordPress is more than a place to write blog posts. It is a complete website hosting solution. You can design websites and landing pages without having to hire an IT team with in-depth knowledge of HTML.
WordPress also allows you to add online store functionality, choose a custom domain name, and have built-in spam protection. Choose one of the WordPress themes for your site or blog and seamlessly integrate with other platforms like YouTube and Twitter.
Digital marketers see Semrush as a must-have suite of tools to cover SEO, content analysis and optimization, competitor research, and online public relations. The platform also enables digital marketing teams to find link building opportunities and the best keyword sets for PPC ads.
Some of Semrush’s content marketing capabilities include ways to identify ideas for new articles and SEO models based on keywords and competitor content. The app also has a free option.
LinkedIn allows your social team to create and share articles that showcase your brand’s expertise and industry insights. The content shared on LinkedIn increased by 50% in 2020 compared to the activity of the previous year, demonstrating the growing reach of this platform.
LinkedIn’s capabilities allow B2B marketers to target their content based on demographics, interests, buyer personalities, and internal data. These capabilities may soon extend to locating like-minded influencers.
There is nothing worse than posting content only to find it contains errors after the fact. When trying to build credibility for your brand, clear, authoritative content is essential. Grammarly can save you from editorial missteps by catching errors before you publish.
The Grammarly Business plan includes a comprehensive analytics dashboard and provides recommendations based on how your content is intended to be formal. You’ll also get a style guide and support for up to 149 team members.
10. Make your mark
Online customer complaints, negative press and employee reviews, unflattering blog posts, and court cases can damage your company’s reputation. But if you don’t know what others are posting about you or what someone can find with a quick Google search, you can’t start fixing your image. BrandYourself locates negative online reviews and coverage while optimizing and increasing the visibility of positive online information about your business.
The BrandYourself team works with yours to strategize and implement an online reputation improvement plan. This can include responding to complaints and posting satisfactory resolutions on sites such as the Better Business Bureau. Over time, you will be able to see and measure the improvements with the AI-powered reporting.
Your brand’s online reputation is shaped by what others say, what you post, and how your audience interacts with your content. While it’s not easy to control what others post, you can effectively direct stories online with smart content management tools. From SEO and competitor research to content optimization and automation, you’ll be well on your way to creating positive perceptions that others will envy.