Everything in a Minute – The New Indian Express
Express press service
BENGALURU: If you have been on social media lately, chances of you seeing Nas Daily videos are quite high. Started by Arab-Israeli vlogger Nuseir Yassin, Nas Daily creates one-minute videos about everything that matters. From private jet owners to stories about a guy who will never die, the channel covers it all.
On Saturday, Yassin and the Nas Daily team hosted a networking event where content creators, investors, and entrepreneurs from across the country gathered under one roof. “We had about 10,000 applicants when we advertised on Instagram, but we could only admit 200,” he says. The entrepreneur left his job at Venmo (USA) in 2016 and decided to explore the “world”.
His intention was to document his experiences through videos. This eventually led him to start his Facebook page called Nas Daily where ‘nas’ means ‘people’ in Arabic. Over time, he created 1,000 one-minute videos and gained followers. He launched his YouTube channel in 2019 and now has 3.4 million followers on Instagram.
“When I left Israel to study at Harvard University, I never thought I would become famous. That was never the goal. My intention was to become an entrepreneur and connect with so many people as possible through the content. I wanted to open myself up to a positive world and show others all the other good things that are going on,” he says.
What they do at Nas Daily is create products that help build community, manage, advertise, integrate with social media, understand video information, and know the best and the worst on the market, all via video content. “Instagram and Tik Tok are not enough to build a platform like this. We need intimate meetings like the one we had in Bangalore,” he says. Six years ago, when Yassin pitched the idea of the one-minute video, no one bought it.
“I really believe that 2022 is the year of a one-minute video. Even back then, I had speculated that one-minute videos were the future. So I guess we have been in the right place at the right time,” he says. However, with many content creators, Yassin says it’s important for everyone to have a clear view of why they’re creating videos. “Most new-age creators start for three reasons: to be famous, to become rich and to want to be powerful and influential.
Choose to be powerful and influential and be careful to be famous and rich. Pay attention to your motivation as to why you want to be a creator because you need to create your content around that and not just about you,” he shares. On a mission to take Nas Daily to other countries, Yassin now travels with his team. With a stopover in Chennai and then New York, the resident of Dubai is happy to have a warm welcome in India.
“Part of me feels like I’m Indian too because we have the same struggles and aspirations. My upbringing was similar to that of an Indian, but with a different background, of course. I’m honored to having the followers that I do and I look forward to continuing to build a community for years to come,” he says.