Digital Motors appoints Troy Ford as Vice President of Finance

IRVINE, Calif .– (BUSINESS WIRE) – Digital Motors®, the revolutionary online sales platform for auto dealers and manufacturers, today announced the appointment of automotive industry and investment banking veteran Troy Ford as vice president of finance.

“As the demand for online vehicle sales continues to increase, we are pleased to welcome Troy Ford as Vice President of Finance to our growing team of innovators,” said Andy Hinrichs, CEO of Digital Motors. “Troy brings to the table a wealth of automotive industry experience, growth capital and financial leadership.”

Most recently, Ford served as vice president of corporate finance for Superior Industries, a leading publicly traded automotive supplier. Prior to joining Superior Industries, he held positions in technology and financial companies including Sorenson Capital Partners, VMWare and Wells Fargo Securities.

Ford received an MBA from the Wharton School and an MA in International Studies from the University of Pennsylvania. He graduated from the McIntire School of Commerce at the University of Virginia with a Bachelor of Science in Commerce.

“Digital Motors is revolutionizing the online car shopping experience for consumers while unlocking efficiency and profitability for dealers,” commented Ford. “The company’s management team has a solid track record of creating value for the automotive industry, and I am delighted to be a part of this talented and growing team.”

Digital Motors’ dealer-based platform allows customers to go through all or part of the vehicle buying process online, including obtaining financing, without visiting the dealership. It turns any reseller’s or manufacturer’s website into an online store.

After successfully launching its platform in 2020, the company expanded its presence in the United States and Canada, and introduced an array of new features, such as sharing offers via social media and virtual garages. individual customers, which allow buyers to organize and compare multiple transactions. scenarios. In addition, the company’s immediately approved lease and finance offers remove ambiguity from the buying process for all involved.

Digital Motors operates a Software-as-a-Service (SaaS) business model that allows automotive customers to be up and running in 24 hours or less. The platform is configurable to a dealership’s or manufacturer’s specifications and follows corporate identity and MAAP requirements. For more information or a product demonstration, visit

Comments are closed.