Casted adds to cast themes + written content
Casted, provider of an amplified marketing platform and audio and video podcast solution, has expanded its Casted + Written Content Themes to help content marketers plan, execute and analyze their strategies with a view to 360 degrees of all content and how it works on audio. , video and text.
With Casted Themes + Written Content, customers can leverage Casted’s amplified marketing platform with existing content in WordPress. Teams can connect their Casted accounts to their WordPress blogs and upload their written content to the Casted platform. This allows users to view, search, filter, amplify, and analyze their blog posts as topic results.
“An end-to-end solution for marketers to access their entire content portfolio has remained a key issue,” said Adam Patarino, Casted co-founder and chief product and technology officer, in a press release. “By creating Casted Themes + Written Content, we address the day-to-day hurdles marketers face by spending too much time, money, and effort navigating multiple point solutions to manage audio, video, and written content. Casted is the only platform capable of meeting all of these needs and providing a cohesive solution for effective and efficient execution across all channels.”