7 of the Best Small Business Marketing Tools to Consider in 2022
Our editors have compiled a list to highlight some of the best marketing tools small businesses should consider working with to build their brand, nurture customer relationships, and impact their industry.
Regardless of industry, market, or size, every business needs a suite of marketing technologies. However, choosing the right tools for a MarTech stack can be tricky, especially for a small business, where budget, scalability, and functionality are crucial. To help your business get started, our editors have compiled the following list to highlight some of the best marketing tools to consider. Software vendors were selected based on their pricing, capabilities, and ability to add value to small business marketing processes.
The best marketing tools for small businesses
Pricing: Monday offers five editions of its software (Individual, Basic, Standard, Pro and Enterprise) all of which are available as annual or monthly options. The individual version is free and supports up to 2 team members, while the basic version starts at $8 per user/month and includes a broader set of features. Businesses can pay on an annual or monthly basis.
The description: Monday is cloud-based, scalable and flexible project management software for businesses of all sizes. The platform can help SMBs connect all of their processes, tools, and teams on a single collaborative platform that streamlines productivity. Its end-to-end solution can integrate with popular apps from Microsoft, Google, Slack, Adobe, and more. Other features available include automated tasks, out-of-the-box templates, frictionless deployments, visualized dashboard reports, campaign management, employee onboarding tools, and a suite of business, HR features and additional computers.
Pricing: The ActiveCampaign platform is available in four pricing models: Lite, Plus, Professional, and Enterprise. Each plan can be paid on a monthly or yearly basis. Small businesses and startups should look at the Lite Edition (which starts at $25/month when paid annually) and the Plus Edition (starts at $49/month when paid annually).
The description: Small businesses need to prioritize customer experience, which ActiveCampaign excels at. Through its Customer Experience Automation (CXA) platform, SMBs, individual entrepreneurs and startups have access to a suite of features designed to help them develop, manage and automate meaningful customer experiences. These features include advanced segmentation tools, machine learning technology, free migration services, multiple training options, drag-and-drop automation builder, email marketing automation, extensive collection integrations, etc.
Pricing: Grammarly is available in three versions: Free, Premium and Business. The free version offers basic writing suggestions for spelling, punctuation, and grammar. Grammarly Premium starts at $12/month and expands its capabilities with style, tone, and clarity suggestions. The Business plan costs $12.50 per user/month and adds brand-specific guidelines and features.
The description: Grammarly is an AI-powered “writing assistant” designed to help users create compelling, clear, and persuasive copy tailored to a specific audience. With its plugin capabilities, Grammarly can fix errors and suggest edits on platforms like Gmail, Twitter, LinkedIn, Outlook, Slack, Google Docs, Salesforce, Facebook, and others. The Premium Edition of Grammarly has features to detect tone, identify potential plagiarism, and offer word choice suggestions. It can be tailored to a specific “theme” to help users feel confident writing to their desired audience.
Pricing: The HubSpot platform is available in four editions: Free, Starter, Professional, and Enterprise. Small businesses can start with the free template and upgrade to a more advanced version if needed. The Starter version starts at $45/month when billed annually.
The description: HubSpot offers various features focused on marketing, sales, customer service, content management, and operations. The company is one of the leading CRM and marketing platforms in the market as users can easily customize the suite of accessible services it offers. HubSpot’s free features cover sales, marketing, operations, and service tools. These include Email Marketing, Landing Pages, Ads Management, Forms, Live Chat, Email Scheduling, Content Management, Reporting Dashboard, Pipelines , integrations, etc.
Pricing: The Yoast SEO plugin comes in three models: Free, Premium, and Subscription. The free plugin can help a website rank in search results with basic SEO features. The Premium edition starts at $99/year and includes more features to optimize a site’s performance and save users time and effort.
The description: Yoast is a search engine optimization (SEO) plugin and application for WordPress and Shopify. The tool is designed to help users optimize their posts with keywords and phrases, making it easier for audiences and search engines to find their content and recognize its value. Yoast guides its users through routine SEO tasks, can identify opportunities for further optimization, uses structured data, and sheds light on ways to improve a site’s internal linking. Yoast also offers a collection of free and premium SEO training courses and guides to help marketers improve their skills.
Pricing: Canva is available in three plans: Free, Pro, and Enterprise. Canva Pro costs $120/year for up to 5 users and comes with countless images, videos, audio clips, graphics, and templates, along with 100GB of storage and other design tools.
The description: Canva is an online design and publishing tool created to help users create images, icons, shapes, and fonts for various purposes. The simple drag-and-drop interface allows people of all experience levels to design professional logos, business cards, flyers, presentations, graphics, posters, resumes, and other corporate images. or an individual may need. Canva is primarily used for social media, video, custom prints, marketing, and office work and is available on Mac, mobile, Windows, and Android platforms.
Pricing: Google’s analytics solution is available in a free version, better suited to SMBs, and an Enterprise edition for larger companies that need a full set of tools.
The description: Google Analytics is a web analytics service capable of tracking and reporting website traffic. The tool is included in Google Marketing Platform and gives users the functionality they need to evaluate their content, products and marketing performance. These features include machine learning capabilities, integrations with other Google products, easy to use interfaces, analytical intelligence, data collection, data management, shareable reports, predictive analytics, and more.