EnglishThemes launch phase begins

My second theme shop is in the starting blocks and will be available in a few weeks. The launch phase of EnglishThemes has begun and I would like to write a few words about it here in my blog. Further information is then available at EnglishThemes.de .

A new theme shop

Regular readers of my blog have probably noticed that I've been working on a second theme shop for months. As is so often the case, my planned schedules were a bit unrealistic and the planned start at the end of 2018 could not be kept.

But now the time will come soon.

In the meantime, nine blocks for Gutenberg and five business themes have been completed and the time has come for a first release. Basically I have only implemented a fraction of my ideas and planned features, but it is time to collect initial feedback on the market. In the next few months, the portfolio of themes and blocks will be expanded significantly.

Focus on Gutenberg Blocks

The main product is actually less the themes, but flexible layout blocks for the new Gutenberg editor. Despite all the construction sites, I am absolutely convinced of the immense potential that blocks offer and wanted to get involved in this area from the start.

As a result, most of the time and work went into developing the blocks, not least because getting started with JavaScript and React involved a lot of learning. But now I feel very well equipped for the future of WordPress.

Even if my new project should fail, the work of the last few months has been worth it. For OneTheme, a switch to the new blocks is ultimately also imminent. This is where phase 2 by Gutenberg becomes particularly interesting when widgets are transformed into blocks.

For the German-speaking market

With OneTheme , all my themes are listed on WordPress.org and WordPress.com. The majority of the traffic and sales therefore come from these marketplaces, which creates a certain dependency. With the entry of new providers and the mass of themes, competition there becomes more intense, even if the model is still working well.

For my second mainstay, I quickly wanted to set up my own platform and market the shop myself. With the abandonment of Themeforest and WP.org, the acquisition of customers will be much more difficult, but in the long term I see many advantages in terms of branding, customer loyalty and the stability of the business model.

My new shop is initially very focused on WordPress products for small and medium-sized companies in German-speaking countries. Hopefully, the niche focus will make marketing easier. For later, I can definitely imagine expanding the offer (e.g. themes for wooCommerce) and internationalization.

Out of this focus the not too creative, but very appropriate name arose:

GermanThemes logo

The launch phase of EnglishThemes

It will be a while before EnglishThemes is launched. The themes and blocks are almost ready, the main thing missing is the actual shop website.

For this, the following tasks are still on the program:

  • Custom theme for EnglishThemes.de
  • Setup of the online shop with Easy Digital Downloads
  • Configuration of the license system and automatic updates
  • Set business model and prices
  • Create all texts and documentation
  • Creation of product demos for blocks and themes
  • Testing testing testing

There is still a lot of work to do before we can finally start. I think it will take a couple of weeks and EnglishThemes will go live sometime in March.

Subscribe now and don't miss a thing

The first coming soon page, the newsletter and profiles on Twitter and Facebook are now online. The launch phase of EnglishThemes is now officially initiated. The Theme Killer blog is supposed to provide mostly useful WordPress tutorials and plugin reviews, so I will make further information and announcements, especially via the shop's channels.

You can follow the start of my new shop on Twitter and Facebook . There will be bigger updates via newsletter , so it's worth subscribing.

You can also find all the information at EnglishThemes.de